Introducing Laurel

{version 3, shown in crinkled linen gauze}

{version 1, shown in embroidered cotton eyelet}

{version 2, shown in plain weave silk}

{version 4, shown in cotton voile}

All about Laurel

Ok everyone. Brew yourself up a nice cup of Darjeeling and get comfortable, because I have a lot to show you today.

A while back, we made the decision to release patterns one at a time and with more frequency. Once the decision was made, I started thinking: how can we make each pattern even more valuable and special?

I’d already been designing a classic shift dress, something extremely versatile in its simplicity. Here’s what I wanted for this pattern:

• Uses almost any fabric: from stripes and plaid to huge florals and vintage novelty prints, this is the rare style that works with them all. Because it has so few seams and darts (particularly in front), your fabric is really allowed to sing.
• Flattering: How to make a loose style work well on different body types? I fitted the bust with side bust darts, while back darts keep the dress from being overly swingy and give it a streamlined profile. Yes, the style is loose, but it won’t swallow you.
• Quick and easy: The most basic version of this dress has three pattern pieces. It’s fast!
• Stash-buster: Because you can use so many fabrics, because it doesn’t require a ton of yardage, and because it’s so easy to make, this is the ultimate stash busting dress (or blouse). I’ve been using it to go through my collection of gorgeous vintage fabrics I’ve never quite known what to do with!
• Comfortable: One thing I’ve learned is that the best sewing projects are the ones you actually wear. Nothing beats a pretty shift for comfort, especially in the warmer months.

I was excited about all these cool features, and that I could fit in four different versions, including a blouse. But I still thought, this dress is screaming for even more variations! There’s so much you can do with it!

Extras: Over a dozen variations

And that’s why I decided to create a free bonus book to go with it, with 9 MORE details you can add.

The Extras booklet is a totally free download (you don’t even need to buy the pattern), and includes a Basics sections with full instructions on making and using bias tape, plus photo-illustrated instructions for creating any of the variations you see, and even a few extra small pattern pieces to help.

I can’t even tell you how excited I am about this booklet. I think it will really get the creative juices going.

Laurel contest and 15% off!

To celebrate this incredible launch, we’re offering a little discount now through the end of day Friday for 15% off your Laurel pattern!

Not only that, but tomorrow I’ll be announcing a great big sewing contest with thousands of dollars worth of prizes you can win with your own take on Laurel. Stay tuned for that!

Head on over to the shop and buy Laurel!

Model: Alex Hagel
Photographer: Jade Sheldon
2nd Photographer: Cory Burnsed
Video: Sarai Mitnick