Thanks for reading the Colette blog!  This site is no longer being updated so head over to Seamwork to get all the latest patterns, tutorials, video classes, and more.


How to Build a Creative Brand, a new series from Creativebug


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This site is no longer being updated so head over to Seamwork to get all the latest patterns, tutorials, video classes, and more.

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Learning from the best

When I started my business, I knew absolutely nothing about creating a brand.

As I’ve mentioned many times, my background is in product design and usability. That means I’ve always been focused on the person who winds up with a product in her hands, and how I could make things a little better for them.

What I didn’t have much experience in was the whole idea of marketing or creating an actual brand. That wasn’t about design, it was about communication. And I’d never done it before.

So I gobbled up any and all insight I could get from creative women out there who were doing it right. Without a doubt, learning the tips, perspectives, and challenges that other small businesses and creatives face every day has been the most valuable information in building my own company. In fact, it still is.

So I was really interested when the folks over at Creativebug told me about this series they’re starting next week called the Creative Brand Series.

I got a sneak peek at some of the materials and wanted to share it with you. If any of you are considering starting a creative business, this is an excellent place to begin.

How it works

The thing that really struck me about this series is the caliber of women involved. You have artists, designers, and business owners such as Lisa Congdon, Christine Schmidt from Yellow Owl Workshop, Heather Ross, Liesl Gibson, Melanie Falick and more.

The idea is that it’s a sort of creative conference that you can do on your own time. Their aim is to bring real, straight talk about running a creative business for those who are just starting out on this path.

Every week, there will be new videos and live chats from these incredible women, on topics including identifying your brand, business nuts and bolts, licensing, publishing, and work-life balance. There’s also a 100-page PDF included with additional materials, like tips, interviews, and worksheets.

The whole series is 5 weeks long and starts April 14th.

You can save on the course by becoming a subscriber, which is $9.95 a month. You then can get the class for $99 instead of the $175 regular price, which seems like a great deal considering all the cool classes they offer.

Sarai Mitnick   —   Founder

Sarai started Colette back in 2009. She believes the primary role of a business should be to help people. She loves good books, sewing with wool, her charming cats, working in her garden, and eating salsa.

Comments 2

Jet Set Sewing

I’ve signed up for this, and I’m really looking forward to seeing it. The preview looked great.

Miss Crayola Creepy

Thanks for this write up. I’m really interested in checking this out!

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