The next book in the Colette Book Club is The End of Fashion by Teri Agins.
I’m really excited to share this book with you. It’s one of my favourites. Agins was a seasoned journalist at the Wall Street Journal when she wrote this “strictly business” look at the American fashion industry. It’s a rare source of insight in an industry that typically relies on hype. Agins spent years researching this book, but her writing flows so smoothly you’ll barely notice how much you’re learning.
Agins asks: how did the designer-driven, elitist fashion of the 20th century become the consumer-driven, accessible “fashion” of today? She dives into the megatrends that killed fashion as we knew it, illustrating her points with well-researched chapters on individual designers, like Donna Karan, Tommy Hilfiger, and Emanuel Ungara.
Like Overdressed, this book it really explains how the fashion industry got to where it is today. It was originally published in 1999, but if anything, the last 17 years have only proved Agins’ point.
You can find The End of Fashion at bookstores or at your local library. It’s also available for Kindle, Nook, Kobo, and as a Overdrive library ebook (in some regions).
We’ll discuss the book on this blog, six weeks from now, on August 4. Let people know you’re reading along with the hashtag #ColetteBookClub. Send any comments or recommendations to firstname.lastname@example.org
August 4: The Measure of a Man: The Story of a Father, a Son, and a Suit by JJ Lee. When journalist and amateur tailor JJ Lee decides to re-makes his late father’s suit, he starts a journey into his family’s past, the history of suits, and the meaning of masculinity.